Platform Privacy Policy

This Privacy Policy was last modified on December 15th, 2016.

This website is operated by the University of Cambridge Psychometrics Centre, Judge Business School, Trumpington Street, Cambridge, United Kingdom CB2 1AG. This document explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site and how we use cookies on this website.

We may update this Policy from time to time. Please review its terms regularly. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at

Information That We Collect

We collect information that your browser sends whenever you visit our website. This information constitutes standard Apache log data, including the following:

Use of Cookies

Cookies provide information regarding the computer used by a visitor. We use cookies on this site to gather information about your computer in order to enhance your experience and enable certain features.

We use self-expiring session cookies for the purpose of maintaining the test session for a given user. We also use them to anonymously match the session with sessions on our other websites, which are:,, and occasionally other domains that explicitly state if cookies are used in their respective user consent policies. Session matching merely tells us whether it was likely to be the same person using multiple websites we manage, without telling us who this person is.

We also use cookies for Google Analytics, Facebook Social Plugins and Twitter Social Plugins.

Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it. Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site. For more information on opting out of being tracked by Google Analytics across all websites you use, visit

Facebook Social Plugins are optional part of the site and one needs to have a Facebook Account to use them. They provide a way to authenticate in order to save personal results and an ability to like and share posts on this site, and their usage is a subject to Facebook’s Data Policy.

Twitter Social Plugins are optional part of the site and one needs to have a Twitter Account to use them. They provide the ability to share this website or personal test results, and their usage is a subject to Twitter’s Privacy Policy.

You can adjust the settings on your computer to decline any cookies if you wish. However, if you do not accept cookies, you may not be able to use some portions of our site. For more information please read the advice at

Use of Your Information

The information you submit to the website, in particular your responses to our questions and demographic data you submit through the feedback panel, may be stored and used for academic and business purposes, and also disclosed to third parties, for example (but not limited to) other research institutions. Any disclosure will be strictly in an anonymous format, such that the information can never be used to identify you or any other individual user.

If you have previously completed a test developed by the University of Cambridge Psychometrics Centre, we may match your responses across tests for the purposes of research and in providing you with more informative feedback.

We use the information that we collect from you to provide you with feedback on your responses. In addition to this we may use the information for one or more of the following purposes:

Storing Your Personal Data

In operating our website it may become necessary to transfer data that we collect from you to locations outside of the European Union for processing and storing. By providing your personal data to us, you agree to this transfer, storing and processing. We do our utmost to ensure that all reasonable steps are taken to make sure that your data is stored securely.

The sending of information via the internet is not totally secure and on occasion such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, therefore sending such information is entirely at your own risk.

Disclosing Your Information

We will not disclose your personal information to any third party other than in accordance with this Privacy Policy and in the circumstances prescribed below:

Third Party Links

On occasion we may include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards privacy. You should review the third party’s privacy policy before sending them any personal data.

Access to Information

You have the right to access any information that we hold relating to you.

Contacting Us

This website was developed and is maintained by the University of Cambridge Psychometrics Centre and UK laws apply to this website. Please direct any formal enquiries or notices regarding this privacy policy to University of Cambridge Psychometrics Centre, Judge Business School, Trumpington Street, Cambridge CB2 1AG or via email to